As spring approaches, it has been a good time to reflect on our chilled drink product range and performance over the last 12 months. And there is a surprise for us looking back.
Shmoo milkshakes, by Dinkum, has been our entire businesses biggest growing product range and by quite a margin.Well we say surprise until we drill down into the detail...
What exactly is Dinkum Shmoo Milkshake? Quite simply, it's a healthy, tasty and hugely profitable brand of milkshakes. When you consider it costs just over £300 to purchase a starter kit, which includes the heavy duty blender, 3 milkshake mix flavours, endless toppings and all the Shmoo branded plastic milkshake cups, dome lids and straws you need, and this investment of £300 will deliver sales revenue of £500, it demonstrates the potential to make profits with no risk.
Looking at the product itself, firstly is beautiful and enjoyed by all age groups. But it's also a healthier option to carbonated drinks. When made, Dinkum Shmoo milkshakes has half the sugar content when compared to most fizzy drinks and squashes. They are low in calories, low in fat, gluten free and suitable for vegetarians. They also contain natural flavours and colours plus the added goodness of fresh milk so are therefore high in protein also.
Finally, a Shmoo milkshake is very profitable and our customers are making healthy margins, if you consider the complete cost for a 12oz milkshake drink, including the cup, dome lid, straw and even milk is under 40p and sell price ranging from £1.50 - £2.00, well you can see where we are coming from. We offer a starter pack which includes the blender equipment and milkshake products.
So what does 2013 hold for Shmoo milkshakes? Well we are expecting great things from this range and have introduced premium point of sale branding which includes large posters, pavement stands and large display flags so you can communicate to your customers that you are selling a tasty, healthy and exciting product. Browse our range on slushco.
Updated January 2014
We were really pleased with the performance of Shmoo Milkshake by Dinkum in 2013. By making the Shmoo range available for next day delivery (3 days for the commercial milkshake maker), we were able to offer even more of our customers the opportunity to make huge profits selling milkshakes.
Last year, our Dinkum milkshake sales grew by more than 50% and we are now one of Dinkums largest UK distributors.
Browse our Shmoo milkshake starter pack here.
Shmoo milkshakes have also undergone a packaging update, with new look easy to use milkshake mix tubs. Still packed in 2kg tubs, we have not increased our pricing and do not plan to in the coming year.
